This
proposal requests Corporate Sponsorship. "The Eye of the Creator" is a unique,
interactive sculptural experience for the public, which includes multiple revenue streams,
branding opportunities, public recognition and good will. This sculpture is easily
understood and will appeal to a broad demographic. In addition to "The Eye of the
Creator," which has an emphasis on the community of man, there are four additional
interactive, sculptural experiences that are available, each with a different emphasis:
the environment, the elements and science, the human spirit and the nature of truth.
Corporate Sponsorship proposals are available for each sculptural experience.
A. Overview of the “Eye of the Creator”
proposal
The “Eye of the Creator” is a unique,
interactive sculptural experience for the public which includes multiple revenue streams,
branding opportunities, public recognition and good will.
Designed by sculptor Jeff Tritel, an award winning sculptor with over 40
years of art experience, “The Eye of the Creator” was designed to draw the
visitor in, get them involved and then offer a totally surprising and delightful paradigm
shift as they realize that what they thought was true actually is a much greater
experience.
“The Eye of the Creator” is a proposed
monumental bronze sculpture. It is comprised
of 5 monoliths that appear unrelated at first look. Each
of the 5 monoliths is made up of the faces of humanity.
Some are explicit portraits while others are more abstracted and
others are merely shadowy suggestions of faces. The
visitor wanders amidst the monoliths encountering the faces of the people of the world;
Asian faces, Caucasian faces, African faces, young, old, male and female. The visitor approaches the end monolith, climbs the
stairs, looks through the sight hole and sees the faces of the 4 monoliths converge into
an image of the world centered on Africa, the cradle of civilization!
Reminiscent of Mt. Rushmore, Stonehenge and the giant
heads of Easter Island, “The Eye of the Creator” will create an internationally
recognizable, unique and interactive experience unparalleled by other popular works of art
and sculpture. This sculpture allows the
visitors to walk amongst the monoliths, ascend the stairs which are a part of the
sculpture and view the illusion, creating multiple levels of interactivity. In addition, “The Eye of the Creator”
presents an optimal platform to take a strong monumental sculpture with high consumer
appeal and use it as the foundation for a highly profitable venture. The unique attributes of “The Eye of the
Creator” allow for myriad publicity, branding, merchandising and good will
opportunities.
Jeff Tritel has created a 4 foot model of “The Eye
of the Creator. In addition to offering a
limited edition sculpture from this model, there are also numerous other merchandising
opportunities including small castings of the individual faces, books and videos about the
building of the monument, imprinted clothing, souvenirs, jewelry, games, toys and more. Also included could be licensing “The Eye of
the Creator” brand to various partners who specialize in particular merchandise. Additionally, the mass appeal of “The Eye of
the Creator” creates a platform for advertising and sponsorship opportunities.
We are seeking a corporate sponsor to fund the building
of the monumental bronze “The Eye of the Creator.”
The location would be the choice and responsibility of the corporate
sponsor. Jeff Tritel would undertake the
creation of the monumental bronze, overseeing quality control, shipping and installation
which would take approximately two years. The
additional merchandising opportunities would be shared by the corporate sponsor and Jeff
Tritel.
B. Promotional and Marketing Opportunity
‘The Eye of the Creator” would be a perfect
addition to a world exposition, Olympic venue, theme park or major metropolis. It would be a “must see” attraction that
would bring visitors from around the world. “The
Eye of the Creator” is designed to appeal to a broad demographic group, including
middle class, upper middle class and upper class individuals from around the world. Based on the appeal of its subject matter, its
interactive element and its overall artistic value, “The Eye of the Creator”
will appeal to consumers of all ages, from young children to seniors.
“The Eye of the Creator” would also generate
direct results for its corporate sponsor. Performance
Research, a corporation that does marketing analysis for corporate sponsorships of sports
and special events, undertook an independent study of the results of corporate sponsorship
of the visual and performing arts. Their
findings are as follows:
“Over one-half (56%) of those with an interest in the Arts say
they would “Almost always” or “Frequently” buy a product sponsoring
Arts or Cultural events over one that does not. In contrast, according to previous
Performance Research studies, only about a one-third (36%) of NFL fans, one-third (34%) of
America’s Cup yachting enthusiasts and less than one-fifth (17%) of the 1996 Olympic
Games audience chose products based on their sponsorships.
Even more revealing was that almost one-half (48%) of Americans
with an interest in Art and Cultural events indicated that they hold a “Higher”
trust in companies that sponsor these events compared to those who do not, while only 16%
of Olympic Games enthusiasts claim a “Higher” trust in their sponsors.”
C. Value Proposition
“The Eye of the Creator” provides an outstanding value
proposition to consumers who take part in the experience, as well as to its corporate
sponsor. Highlights of each value proposition
are outlined below:
Corporate Sponsor Value
A corporate sponsor can derive substantial benefits from sponsoring “The
Eye of the Creator.” By choosing an
appropriate location to highlight this unique interactive sculpture, a sponsor can
increase revenues from product sales, shopping and other consumer spending. Additionally, the sponsor will have the opportunity
for tremendous co-branded publicity, as the building of “The Eye of the Creator”
in all of Jeff Tritel’s promotional materials as well as the mass publicity from the
project. In addition to the good will and
public recognition, the corporate sponsor will share in the revenues generated by “The
Eye of the Creator” entity, including sales of limited edition bronze replicas,
branded merchandise and advertising sponsorships. It
is important to note that the life expectancy of a bronze sculpture can be well over 1,000
years.
In addition to the monumental sculptural experience, an approximately one
third scale replica could be made for display purposes.
This replica could be transported to locations of the sponsor’s
choosing to bring an introduction to the monumental sculptural experience thereby
increasing additional opportunities for revenue, public recognition and good will.
Consumer Value
Consumers that explore “The Eye of the Creator” will be
entertained through a unique, interactive and memorable art experience. Consumers will want to take part of the experience
with them and will be able to do so through limited edition, signed bronze replicas and
smaller reproductions of parts of the monument, as well as a host of other merchandise and
souvenirs.
D. Overview of Proposed Corporate Sponsorship and Revenue Opportunities
Jeff Tritel is seeking a corporate sponsor to secure a location and fund
the creation and installation of a monumental, interactive bronze sculpture. The corporate sponsor will benefit from the visitor
draw, publicity, revenue opportunities and good will that “The Eye of the “Creator”
will provide. Jeff Tritel will contribute the
design of “The Eye of the Creator” and will oversee production of the monumental
sculpture, shipping, installation and production of all other products to guarantee
integrity of design.
The cost to create the interactive bronze monument at a proposed height of
50 feet and a length of 200 feet is approximately $20,000,000 to $25,000,000. The cost is partially determined by the price of
copper, a major component of bronze, at time of casting.
This cost does not include shipping, installation, landscaping and
associated costs.
The corporate sponsor will own the actual monument and will share the
merchandising and licensing revenue with Jeff Tritel.
Jeff Tritel and the corporate sponsor will own the copyright for “Eye
of the Creator” jointly.
The revenue opportunities include the following:
Sales of 1,000 4 foot limited edition bronze maquettes at $50,000 each. Jeff Tritel will oversee production and provide
maquettes for $15,000 each. Total revenue to
corporate sponsor - $35,000,000.
Sales of open edition shadow boxes of selected faces from monument. Anticipated revenue of $50,000,000.
Sales of additional items such as a documentary video about the building
of the monument, branded clothing, souvenirs, jewelry, games, toys and more - estimated average sales of 1,000,000 pieces at $30
a piece - $30,000,000.
Jeff Tritel estimates that it will take approximately two years to
complete the sculpture.
Jeff Tritel is flexible to other proposed structures and would welcome the
opportunity to discuss any of these structures and other particulars of the proposal in
further detail.
E. Next Steps
As a follow up to this initial proposal, Jeff Tritel would like to
schedule an in-person meeting to present the four foot maquette as well as to discuss
details of the proposed corporate sponsorship. At
present, the maquette must be viewed at Mr. Tritel’s Northern California studio as
the maquette is made of wax and cannot be easily ransported.
Please contact Mr. Tritel at 800.882.8098 to set up a meeting.
Performance Research, Picture this “The Official Sports Drink
of the ……Symphony”, http://www.performanceresearch.com/arts-sponsorship.htm
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